Retailers believe that the customer is king. Marketers believe that content is king. The French believe that “ROI” is king (one for the linguists). At Experior, we are less interested in crowning monarchs than we are in championing users. For us and our customers, the user is everything – and we don’t mean that as a glib statement. More than twelve years’experience has told us that those large businesses rolling out complex enterprise applications who put the user experience at the heart of their project are most likely to see the anticipated benefits of the investment successfully realised.