QA – Changing Perception

Quality assurance is rarely an area that sets pulses racing. This is because it is often seen as the digital equivalent of a teacher’s marking exercise – policing the project and pointing out where someone might not be following the rules. The hint’s in the first word – Quality. Few businesses that are around today…

Navigating the risky road to omnichannel

As consumers we live in a multi-channel world. At any given moment we have the Web, Twitter, email, in-store and mobile advertising available to us. We expect it. In fact, nowadays many of us will only use organisations that provide this. We want not only to reach a brand via our channel of choice but…

Test Strategy: The Art of Testing

There is an Ancient Book called ‘The Art of War’, written by a great Chinese General named Sun Tzu, who lived over 2,000 years ago. In this book, which was originally written as a manual on Warfare, Sun Tzu talks about a number of concepts on Planning and Strategy that can still be applied in…